To celebrate the inauguration of 1stAveMachine’s Buenos Aires office, design studio Hueso embarked on a journey to craft a distinctive brand identity for the renowned international production company.
Vision Behind the Brand
Hueso’s vision for the brand was to encapsulate the essence of 1stAveMachine and all the individuals who contribute to its success, including directors, young talents, and the entire team behind the scenes. They posed a thought-provoking question to guide their creative process: What if 1stAveMachine Buenos Aires were akin to the playful games of childhood or the cherished lyrics of a favorite animé? What if it resembled the nostalgic bumper stickers adorning a father’s car, the trusted companion like Bubba to Forrest, or the enduring scar on one’s knee? The aim was to infuse the brand with a sense of whimsy, fearlessness, and an insatiable appetite for adventure.
Embracing Playfulness and Fearlessness
In the eyes of Hueso Studio, 1stAveMachine Buenos Aires symbolizes more than just a production company—it is a sanctuary for individuals who thrive on creativity and motion. By embracing elements of playfulness and fearlessness, the brand seeks to defy convention and embark on bold, uncharted territories. It embodies a spirit of curiosity and exploration, encouraging its team members to push boundaries and unleash their creative potential.
A House of Motion Enthusiasts
For Hueso, 1stAveMachine Buenos Aires is more than just a workplace—it is a vibrant community of like-minded individuals who share a passion for motion and storytelling. It serves as a haven for dreamers, innovators, and visionaries who are united by their relentless pursuit of artistic expression. The brand identity reflects this sense of camaraderie and camaraderie, fostering a culture of collaboration and collective growth.
In essence, Hueso Studio’s branding endeavor for 1stAveMachine Buenos Aires embodies a spirit of imagination, playfulness, and boundless creativity. It serves as a testament to the power of branding to evoke emotion, inspire action, and forge meaningful connections in the world of visual storytelling.
