Saweetie, the trailblazing rapper known for her “icy girl” persona, has cemented her status as a fashion icon by becoming the face of True Religion’s spring 2024 campaign. In an exclusive interview with ELLE.com, Saweetie delves into her personal style, music career, and excitement for the upcoming Super Bowl.
The Icy Girl Aesthetic
Describing the essence of an icy girl as a combination of confidence, independence, and style, Saweetie emphasizes the importance of vibe in identifying one. She elaborates that an icy girl exudes a certain aura, often characterized by fur accessories, icy chains, and glossy lips. True to her signature style, Saweetie embraces low-rise jeans, particularly favoring cuts that flare at the bottom. Despite reservations about the resurgence of low waistlines, Saweetie offers practical advice on how to rock the trend, including opting for seamless undergarments for a sleek look.
True Religion Partnership
Kristen D’Arcy, True Religion’s CMO, praises Saweetie as the embodiment of confidence and individuality, making her the perfect fit for the brand’s ethos. Saweetie expresses her excitement about collaborating with True Religion, a brand she has long admired and whose advertisements adorned her walls. With the release of True Religion’s spring collection, Saweetie looks forward to incorporating the brand’s versatile denim pieces into her wardrobe, highlighting the appeal of denim as a reliable and effortless fashion staple.
Music Career and Album Debut
Addressing the anticipation surrounding her debut album, Saweetie confirms that the project is progressing positively, with visuals already completed for existing hits like “Tap In” and “My Type.” While a release date remains unspecified, Saweetie teases the album’s transformative aesthetic, promising an elevated version of her icy girl persona. Expressing her admiration for Afrobeats and her desire to perform at an Afrobeat festival, Saweetie reveals aspirations for a collaboration with Karol G, envisioning a dynamic partnership that ignites creative sparks.
Super Bowl Excitement and Valentine’s Day Plans
As a devoted fan of the San Francisco 49ers, Saweetie eagerly anticipates the upcoming Super Bowl, prioritizing the event over Valentine’s Day celebrations. With plans to immerse herself in the game day experience, Saweetie anticipates losing her voice in the midst of cheering for her favorite team. As for Valentine’s Day, Saweetie humorously states that she’s open to the “best offer,” embodying the carefree and independent spirit of an icy girl.
In essence, Saweetie’s multifaceted persona encompasses style, music, and passion for sports, making her an influential figure in contemporary culture. As she continues to make strides in her career and personal life, Saweetie remains a beacon of empowerment for fans worldwide.
