Nenmar, a London-based architecture and interior design studio, proudly presents the interiors of Emilia Wickstead’s new flagship store. Situated at 152-153 Sloane Street in the heart of Knightsbridge, this 370sq m boutique epitomizes sophistication in one of London’s most exclusive neighborhoods. Tasked with translating Emilia Wickstead’s timeless and elegant style into a refined interior space, Nenmar drew inspiration from Italian rationalism and architectural masterpieces of the 1920-1940s.
A Fusion of Tradition and Modernity
Emilia Wickstead’s brand ethos, rooted in a love for traditional yet contemporary style and meticulous attention to detail, served as the guiding principle for the boutique’s design. Collaborating closely with the fashion designer, Nenmar endeavored to create a space of understated elegance that resonated with the brand’s values. By marrying Italian rationalism with modern sensibilities, the studio crafted a boutique that offers a memorable customer experience and a journey of discovery through its distinct areas.
Rational Design for Timeless Beauty
Gianluca Nencini, Head of Architecture at Nenmar, articulated the studio’s vision for the flagship store, emphasizing the application of mathematics to aesthetics and the repetition of geometric shapes and symmetry. Drawing inspiration from Andrea Palladio’s architectural principles, the space is characterized by a succession of rooms delineated by Rosa Alicante marble portals, creating a seamless flow from one area to another.
Elegance in Every Detail
The boutique’s interior exudes refinement, with a consistent palette of precious materials meticulously curated to enhance the brand’s aesthetic. From chequerboard flooring made of Rosa Alicante and White Carrara marble to bespoke polished stainless steel hanging rails and display units, every element exudes luxury and sophistication. A dedicated bridal area, accessed via mahogany pivot doors and adorned with fabric drapery, adds a personalized touch to the space.
Elevating the Customer Experience
To complement the retail experience, a new bar area was introduced, featuring a stunning Rosa Alicante marble counter and bespoke stainless steel display cabinet. Downstairs, Rosa Alicante marble shelves showcase the brand’s selection of homeware, further enriching the customer journey. Ironmongery, joinery, and fixed furniture, all meticulously designed by Nenmar, complete the boutique’s elegant ambiance.
In essence, Emilia Wickstead’s flagship store is not merely a retail space but a celebration of timeless sophistication and impeccable craftsmanship, offering discerning clientele an unparalleled shopping experience.
