Tomatdesign, a branding and graphic design agency, undertook the task of creating a sophisticated and timeless brand identity for Burgundy, a wine importer and distributor. Let’s explore how they approached this project and the creative decisions behind the final design.
The Creative Brief
For Burgundy, it was essential to develop an identity that exuded sophistication and timelessness while subtly referencing the rich history and traditions of winemaking. However, the design needed to avoid clichés commonly associated with the wine industry, such as wine glasses, bottles, and grape bunches. Tomatdesign aimed to strike a balance between elegance and accessibility, ensuring the brand would resonate with consumers without appearing pretentious.
Concept and Execution
After careful consideration, Tomatdesign found inspiration in the simple yet evocative image of a vineyard, particularly its texture as seen from a bird’s eye view. This imagery served as the foundation for Burgundy’s brand identity, symbolizing the essence of winemaking in a visually striking manner. The choice of the Dala Prisma font was instrumental in bringing this concept to life, with its fluid striped shapes mirroring the orderly rows of vines in a vineyard.
Timeless Elegance
The resulting brand identity for Burgundy embodies a sense of timeless elegance, with a nod to tradition while maintaining a contemporary appeal. By steering clear of clichés and opting for a more abstract representation of winemaking, Tomatdesign successfully captured the essence of the brand without resorting to predictable imagery.
Conclusion
Tomatdesign’s work on Burgundy’s brand identity exemplifies their ability to translate complex concepts into visually compelling designs. Through thoughtful consideration of the client’s brief and innovative creative solutions, they have crafted a brand identity that is both sophisticated and accessible, setting Burgundy apart in the competitive wine industry landscape.
